And so it begins . . .
I am currently sipping on a lovely iced Chivas Regal, enjoying the polluted views of the Tokyo International Airport in Narita. How did i get here?? Well . . thats my story to start with . . .
A few months back i found myself sitting in my office, finishing off some budget work and scrolling through countless pages on modern musical technology when a small, brightly coloured advert caught my eye. “WIN 1 OF 4 SONY EXPERIENCES!”. Well, i thought, why not. All i had to do was write 50 words on why i think i should win just one of the four experiences on offer. Easy. Considering the categories were Movies, Music, Games and Technology, i had lots to choose from. So i went with what i know best. Technology – especially 3D technology. The words came out like pre-mix Coke, flowing with little interruption.
And then i completely forgot about it.. Three months had passed, so this was an easy thing to do. I didn’t even tell anyone i had entered… not until i recieved that magical email telling me i had gotten into the second round. But, even i thought that was ridiculous. The original entry stated that you needed your online “firends” to vote for you. While i have plenty of these, i always found it embarrassing to promote myself in any shallow way through Facebook or twitter – selfless promition is something i truely struggle with. The only votes i recieved for my original entry were the ones i put through myself. 7 of them in fact. all from generic, made up email addresses like “John@blahblah.com”. Seven, thats it – and i’m in to the second round.
So now the email is asking me to make a two minute video on how i am “..ready to make imagination become reality and experience the ultimiate SONY experience” wow, thanks sony, very specific.
i then sat down with a good friend, fellow DJ and business partner in crime Shaun Bergin (check out his blog HERE) and we began creating a plan. Surely there must be a couple of people out there, just like us, who had also gotten into the second round of this “ulitmate” sony cometition . . . surely there must be a wiz out there with access to amazing cameras, studios and editing suites who will make a short film combing as much technology as they can to win this “ulitimate” sony prize . . . surely??
well . . . maybe you should be the judge, our short video can be seen HERE.
If you type “sony make.believe competition” into the youtube search bar, you will see the other entries. I was suprised when i saw out of the 25 people in my category who got into the second round, only 8 of them uploaded videos.
Never the less, here i am. Just about to leave Tokyo and head to the IFA Consumer Electronics Trade show in Berlin – all paid by Sony.
I have to also say a big thank you to the Queensland University of Technology for also supporting me on this trip. My experiences over here luckily benefit my work for QUT, and apart from spreading the good word and doing some light advertising for the university, i will be bringing back with me a mass of knowledge that i hope will benefit my work there and help furture proof the university against the natural flows of technological developments – if you would like to read more on that, please visit Shaun’s blog.
The Blog of Kayne Davis. 